Mastering Helium10 — The Amazon Power Tool
At GIIDM, Helium10 is taught not through theory, but through live analysis sessions. Students work on real marketplace data while instructors walk them through every function step-by-step.
🧠 Tool 1: Black Box (Product Discovery)
Helium10’s Black Box is like Google for Amazon products.
You can search products by category, price, sales volume, review count, and even weight.
Students learn how to filter results to find high-demand, low-competition products.
Example:
During one GIIDM session, a student used Black Box to find that “eco-friendly stainless steel lunch boxes” had over 8,000 monthly searches but low seller saturation.
That single insight became a live project — students built a listing, calculated profit margins, and designed an ad strategy around it.
🧩 Tool 2: Cerebro (Keyword Reverse Lookup)
Cerebro lets you reverse-engineer your competitor’s success.
Enter any Amazon ASIN (product ID), and Helium10 shows every keyword that product ranks for — along with search volume and ranking difficulty.
How GIIDM Teaches This:
Students pick a real Amazon product, like “Bluetooth earphones,” and analyze its top five ASINs.
They then compile a keyword list, cluster them into ad groups, and create PPC campaigns around them.
This transforms keyword research from guesswork into data-driven targeting.
💰 Tool 3: Profitability Calculator
Every e-commerce seller needs to know one golden truth — a sale isn’t profit until the math adds up.
Helium10’s Profitability Calculator breaks down:
- FBA or logistics fees
- Manufacturing costs
- Ad expenses
- Profit margins
GIIDM students use it to simulate real pricing strategies — deciding how to set a price that balances conversions and profitability.
Example:
For a product with ₹200 manufacturing cost and ₹80 delivery fee, the calculator helps determine that ₹499–₹549 is the sweet spot for consistent margins.
📈 Tool 4: Keyword Tracker & Market Tracker
Helium10 also provides long-term visibility.
- Keyword Tracker monitors your keyword ranks daily.
- Market Tracker compares your growth with competitors in your niche.
In GIIDM classes, students use these tools to analyze keyword trends, build dashboards, and even generate weekly reports like real Amazon managers do.
Mastering Kroyaa — India’s Own E-Commerce Intelligence Platform
While Helium10 focuses globally, Kroyaa is uniquely powerful for Indian e-commerce sellers.
It’s built to understand the complexity of platforms like Meesho, Flipkart, and Amazon India — where pricing, audience behavior, and logistics vary widely.
🔍 Tool 1: Trending Products & Niches
Kroyaa helps identify products trending across Indian marketplaces — clothing, home décor, beauty, kitchenware, etc.
Students learn to analyze what’s gaining traction by tracking metrics such as:
- Product views
- Orders per day
- Average selling price
- Profit margin potential
Example:
During a recent batch, students discovered that “cotton bedsheets” had surged 30% in weekly orders on Meesho.
Using that data, they analyzed keyword search patterns and ad potential for similar products on Amazon and Flipkart.
💼 Tool 2: Supplier & Price Tracking
Kroyaa also allows sellers to track supplier networks and wholesale rates, so you can compare sourcing options.
GIIDM instructors show how to calculate total cost per unit, add platform fees, and test various price points.
Example Case:
A ₹250 product sourced from a supplier on TradeIndia could be sold for ₹449 on Flipkart, leaving an average profit margin of 20–25%.
Kroyaa makes that decision simple — no spreadsheets, no guesswork.
📊 Tool 3: Category Insights
Each category behaves differently. For example:
- Beauty & personal care items often require influencer marketing.
- Home and kitchen products rely heavily on seasonal demand.
- Apparel sells best during flash sales and festivals.
Kroyaa gives this macro-level view, helping students understand when and where to focus marketing budgets.
Helium10 vs. Kroyaa — Global vs. Local Power
| Feature | Helium10 | Kroyaa |
|---|---|---|
| Best For | Amazon Global Sellers | Indian Marketplaces (Meesho, Flipkart, Amazon India) |
| Focus | Keyword & Product Research | Pricing, Trends & Supplier Data |
| Data Depth | Global Search Volume & Ranking | Regional Price Sensitivity & Trends |
| Complexity | Advanced, for global selling | Simple, optimized for local sellers |
| Pricing | Paid international tool | Affordable Indian subscription |
At GIIDM, students learn to use both tools strategically — Helium10 for discovering high-demand items globally and Kroyaa for validating those ideas for Indian audiences.
Real-World Case Study from GIIDM
Let’s look at how these tools come to life in GIIDM’s training.
Case Study: The Sustainable Kitchen Brand
A group of GIIDM students wanted to build a brand around sustainable kitchen products.
Here’s how they used both tools to validate and launch their idea:
- Helium10 (Black Box + Cerebro):
- Found “bamboo cutlery sets” trending in the U.S. with high search volume.
- Identified top 10 keywords and major competitors.
- Kroyaa:
- Checked Indian demand — noticed rising Meesho and Flipkart searches for “eco-friendly kitchen items.”
- Found local suppliers offering similar products at ₹180/unit.
- Pricing Strategy (via Helium10 Profit Calculator):
- Calculated a ₹499–₹549 price range for 25–30% profit.
- Final Project:
- Created a Shopify store, listed products on Amazon India, and ran Meta ads.
- Result: 480+ orders in 2 months.
This is how GIIDM blends tools + strategy + execution — turning data into actual e-commerce growth.
How GIIDM Trains You to Master These Tools
1️⃣ Live Demonstrations, Not Recordings
Every tool — from Helium10 to Kroyaa — is taught live on screen. Students practice in real time.
2️⃣ Small Batches (10 Students Max)
Each learner gets mentor guidance while performing product research, making it easy to clarify doubts.
3️⃣ Real Projects
Students must complete a capstone project using both tools: find a niche, analyze it, and present pricing and launch strategy.
4️⃣ Business Applications
Entrepreneurs in the batch use their own products for analysis, getting actionable insights for immediate business growth.
Career Opportunities After Mastery
Knowing how to use tools like Helium10 and Kroyaa opens doors across multiple roles in the e-commerce industry:
- E-Commerce Analyst
- Product Research Executive
- Marketplace Growth Manager
- E-Commerce Strategist / Consultant
- Performance Marketing Assistant
Freelancers can also offer product research services to Amazon and Meesho sellers worldwide, earning $10–$30/hour.
The GIIDM Advantage
- Practical Training: Learn by doing, not memorizing.
- Industry Tools Access: Get guided access to premium tool dashboards.
- Expert Faculty: Trainers with years of Amazon and Shopify experience.
- Career Support: Resume building, interviews, and client acquisition mentoring.
- Ongoing Mentorship: Lifetime access to community and batch recordings (optional add-on).
At GIIDM, you don’t just “learn” e-commerce — you experience it.
Conclusion
Helium10 and Kroyaa are more than just software — they are your e-commerce microscopes.
They show you where the opportunities lie, what competitors are missing, and how you can enter the market strategically.
GIIDM’s E-Commerce Marketing Course ensures you master these platforms through live training, hands-on projects, and real mentorship — preparing you for jobs, freelancing, or launching your own store.
If you’re ready to take your e-commerce career to the next level and become fluent in the tools top sellers use, this is your moment.
Enroll today and start your journey toward becoming a data-driven e-commerce expert.
