Digital & E-Commerce Marketing That Builds Real Careers
In today’s fast-moving online world, digital marketing powers every successful brand. At GIIDM (Global Institute of Internet & Digital Marketing), we go beyond basics—specializing in E-Commerce Marketing that blends creativity with data. Learn to attract customers, convert sales, and scale online businesses using modern platforms and tools.
Our live, mentor-led approach focuses on the strategies that actually move the needle—across social media advertising, SEO, email, and PPC—combined with marketplaces and store-building for true revenue impact.
Outcome-Driven Learning
Master customer acquisition, conversion, and retention with real campaigns and measurable results.
E-Commerce First
Go beyond generic digital marketing with deep training on Amazon, Shopify, Flipkart, and Meesho.
Tool-Based Mastery
Practice with Helium10, SEMrush, Meta Business Suite, Google Ads & Analytics, and more.
Live Mentorship, Small Batches
Interactive sessions with experts, personalized guidance, and focused feedback.
Diploma in E-Commerce Marketing: From Zero to Pro
Offered by GIIDM (Global Institute of Internet & Digital Marketing), this 3-month live online programme turns beginners into complete E-Commerce Marketing Professionals. Learn how to research products, build stores, optimize listings, run PPC & Meta ads, control ACOS/ROAS, rank with SEO, and scale profitably across Amazon, Shopify, Flipkart, and Meesho.
Course Overview
A practical, mentor-led curriculum that blends marketing strategy, digital tools, marketplace SEO, pricing models, analytics, and automation. Work with live accounts, analyze competitors, and apply data-driven growth methods.
Key Learning Modules
1) Introduction to E-Commerce Marketing & Trends
- E-commerce ecosystem, models (B2C, D2C), India & global growth trends
- Marketplace vs. own store: when to use which, hybrid strategies
- Funnel basics: acquisition → conversion → retention
2) Product Research & Market Analysis (Helium10 • Jungle Scout • Kroyaa)
- Finding winning products: demand, seasonality, and margin math
- Competitor mapping, review mining, gap analysis
- Tools deep-dive: Helium10, Jungle Scout, Kroyaa, Google Trends
- Niche validation frameworks and risk controls
3) Store Creation & CRO (Shopify)
- Theme setup, navigation, collections, product pages
- Payments, shipping, taxes, automation flows
- Conversion Rate Optimization: UX, trust badges, reviews, bundles
- Shopify SEO: structure, schema, speed, internal links
4) Marketplace Mastery (Amazon • Flipkart • Meesho)
- Seller onboarding, KYC, policies, performance metrics
- Listing optimization: titles, bullets, A+ content, images, backend keywords
- Ranking levers: CTR, CVR, reviews, stock health, price & delivery
- Ads overview: Sponsored Products/Brands/Display, Flipkart Ads, Meesho Promotions
5) PPC & ACOS/ROAS Control
- Campaign structures for marketplaces, Google, and Meta
- Bid strategies, negative keywords, match types
- Budget pacing, dayparting, and scaling rules
- Reading reports to cut waste and boost profitable spend
6) Meta (Facebook & Instagram) Ads Deep Dive
- Business Manager, Pixels, Conversions API, Catalogs
- Audience building: interests, lookalikes, retargeting
- Creative frameworks (UGC, hooks, angles), testing matrices
- Full-funnel strategy: TOF/MOF/BOF with practical KPIs
7) Google Ads & Other PPC Networks
- Search, Performance Max, Display & YouTube for e-commerce
- Merchant Center, feed quality, Shopping campaigns
- Quality Score, bid strategies, auction insights
8) E-Commerce SEO & Organic Growth
- Keyword research for products & categories (marketplace + store)
- On-page SEO, internal linking, faceted navigation
- Content that ranks & converts: descriptions, guides, FAQs
- Technical SEO: Core Web Vitals, schema, crawl budget
9) Pricing Strategy & Profitability
- Cost structure: COGS, fees, shipping, ads, break-even ACOS
- Dynamic pricing, seasonal offers, bundling & AOV boosters
- Competitive benchmarking and price-elasticity testing
10) Analytics, Dashboards & Automation
- Google Analytics (incl. GA4), Meta Suite, marketplace reports
- Attribution basics and UTM discipline
- Automation: email/SMS flows, review asks, inventory alerts
11) Brand Building & Retention
- Positioning, visual identity, storefront optimization
- CX & reviews management, loyalty & referral loops
- Influencer & affiliate tactics for trust and reach
12) Product Launch & Scaling Playbooks
- Pre-launch validation, seeding, and list building
- Launch day gameplan: ads, promos, and tracking
- Scaling with LTV math, cohorts, and incremental tests
Choose a Batch That Fits Your Routine
All sessions are 100% live in small groups (max 10 learners). Below are the fixed batch timings. Times shown in IST.
Extended mentor-led session designed for deep dives, practice blocks, and Q&A.
Ideal for working professionals and learners who prefer a focused weekend class.
Compact weekday sessions with guided tasks and feedback between classes.
Perfect for steady progress without weekend commitments.
Evening slot tailored for students and full-time professionals.
Balanced theory + hands-on practice with clear weekly milestones.
Affordable Learning with Professional Value
Learn advanced E-Commerce Marketing strategies live with experts. At GIIDM, we believe in providing high-quality education that’s accessible and practical. Our course pricing includes all live classes, resources, project support, and taxes.
- 3-Months Live Online Diploma Program
- Comprehensive coverage of Amazon, Shopify, Flipkart & Meesho
- Hands-on training on tools: Helium 10, SEMrush, Kroyaa & more
- Live projects, assignments & mentor feedback
- Lifetime access to course materials and updates
- Certification from GIIDM upon completion
Book Your Free Live Demo Class Today!
Experience the GIIDM live learning environment before you enroll. Join a real session, interact with our mentors, and see how our practical teaching style works — absolutely free!
Schedule on WhatsAppYour Questions, Answered
1) What is GIIDM?
2) What is the E-Commerce Marketing Mastery course?
3) Are the classes live or recorded?
4) What is the course duration?
5) What batch options do you offer?
6) Who is this course for?
7) Do I need prior experience?
8) What platforms and skills will I learn?
9) What tools are covered?
10) How many students per batch?
11) Do I get a certificate?
12) Will I work on live projects?
13) Is there placement or career support?
14) Can freelancers and entrepreneurs benefit?
15) What if I miss a class?
16) Who are the instructors?
17) Do you offer internships?
18) What makes GIIDM different from generic digital marketing courses?
19) How are Google Meet links shared?
20) How do I get in touch with GIIDM?
Join the Diploma in E-Commerce Marketing
Fill the form below to book your seat. Our team will call you within 24 hours to confirm your batch and next steps.
Explore Our Courses
Quick view of GIIDM’s live, mentor-led programmes. Swipe or use arrows to browse.
Diploma in E-Commerce Marketing
End-to-end mastery: product research, PPC, SEO, analytics, and growth systems — all live with mentors.
ADS — Performance Marketing Mastery
Plan, launch, and optimize high-ROI campaigns. Control ACOS/ROAS with data-driven playbooks.
Website Creation & D2C Launch
Design to launch: themes, products, payments, and order emails — publish your store by the final class.
What Our Students Say About GIIDM
Hear directly from learners who completed the Diploma in E-Commerce Marketing at GIIDM. Every review reflects real outcomes from students across India who experienced our live, tool-based, and mentorship-driven training.
