Performance Marketing for E-commerce That Builds Real Careers
At GIIDM, we specialize in performance marketing for e-commerce—turning creativity and data into revenue. In this course, you’ll learn to attract the right customers, convert them efficiently, and scale profitably using Google, Meta, Amazon, and Flipkart & More.
Our live, mentor-led approach focuses on the strategies that actually move the needle—across social media advertising, SEO, email, and PPC.
Outcome-Driven Learning
Master acquisition, conversion, and retention with measurable ROAS/ACOS improvements.
E-Commerce First
Campaigns designed for Amazon, Flipkart, Meesho, and D2C
Tool-Based Mastery
Practice on Helium10, SEMrush, keyword tools, Keepa, GA4, Meta Suite, Google Ads.
Live Mentorship, Small Batches
Interactive sessions, screen-shares, and targeted feedback
Performance Marketing for E-Commerce
: From Zero to Pro
Offered by GIIDM (Global Institute of Internet & Digital Marketing), this 1 – month live online program turns beginners into complete Professional Performance Marketer for E-Commerce. Learn how to research products, build stores, optimize ADS, run PPC & Meta ads, control ACOS/ROAS, rank with SEO Through PPC, and scale profitably across Amazon, Shopify, Flipkart, and Meesho and much more.
Course Overview
A practical, mentor-led curriculum that teaches end-to-end performance marketing for e-commerce—from market research and account setup to campaign structure, tracking, optimization, reporting, and scaling. You’ll learn how to reduce waste, raise ROAS, and control ACOS with a clear testing roadmap and weekly checklists.
Key Learning Modules
1) Performance Marketing Fundamentals
Paid media principles: intent vs. interruption, funnels, attribution basics
Metrics decoding: CTR, CPC, CPA, CPM, CVR, LTV, ROAS, ACOS, TACOS
Budgeting and pacing for 1-month sprints
2) Google Ads Mastery
Search, Performance Max, Display, and YouTube basics for e-commerce
Keyword research (SEMrush, Google tools), match types, negatives
Ad copy frameworks, extensions, Quality Score, landing-page fit
Conversion tracking via GA4 + GTM; reporting & scaling rules
3) Meta & Instagram Ads Mastery
Account structure, objective selection, audiences & lookalikes
Creative strategy: static, video, carousel, catalog ads
Pixel/Conversions API basics; A/B testing and learning-phase control
Scaling: budget ramps, creative refresh, retargeting flows.
4) Amazon Ads (PPC) Essentials
Sponsored Products/Brands/Display; discovery vs. exact campaigns
Search-term mining, ASIN targeting, placement optimization
ACOS control, TACOS planning, day-parting basics
Listing-ad alignment (images, bullets, A+ content impact)
5) PPC & ACOS/ROAS Control
- Campaign structures for marketplaces, Google, and Meta
- Bid strategies, negative keywords, match types
- Budget pacing, dayparting, and scaling rules
- Reading reports to cut waste and boost profitable spend
6) Flipkart Ads for Sellers
Campaign setup, CPC models, category placement strategy
Bid strategy for price-sensitive audiences; festival playbooks
Analytics & optimization cadence
7) Google Ads & Other PPC Networks
- Search, Performance Max, Display & YouTube for e-commerce
- Merchant Center, feed quality, Shopping campaigns
- Quality Score, bid strategies, auction insights
8) E-Commerce SEO & Organic Growth
- Keyword research for products & categories (marketplace + store)
- On-page SEO, internal linking, faceted navigation
- Content that ranks & converts: descriptions, guides, FAQs
- Technical SEO: Core Web Vitals, schema, crawl budget
9) Tools & Research Stack
Helium10: keyword discovery for Amazon PPC & listings
SEMrush: search demand, competitive mapping for Google
Keepa: price history and marketplace trend checks
Keyword utilities: clustering, intent grouping, negatives plan
10) Analytics, Reporting & CRO
GA4 essentials; Looker Studio snapshots; KPI dashboards
Simple CRO checklist: speed, clarity, social proof, offer
Weekly report templates clients/managers love
11) Scaling Playbooks
Budget allocation across channels; multi-channel attribution notes
When to increase bids, expand audiences, or refresh creatives
Turning winners into evergreen campaigns
Choose a Batch That Fits Your Routine
All sessions are 100% live in small groups (max 10 learners). Below are the fixed batch timings. Times shown in IST.
Extended mentor-led session designed for deep dives, practice blocks, and Q&A.
Ideal for working professionals and learners
Compact sessions with guided tasks and feedback between classes.
Perfect for steady progress.
Affordable Learning with Professional Value
Learn advanced Performance Marketing for E-Commerce strategies live with experts. At GIIDM, we believe in providing high-quality education that’s accessible and practical. Our course pricing includes all live classes, resources, project support, and taxes.
- 1-Months Live Online PPC Program
- Comprehensive coverage of Amazon Ads, Meta Ads & Google Ads, Flipkart & Meesho PPC,
- Hands-on training on tools: Helium 10, SEMrush, Kroyaa & more
- Live projects, assignments & mentor feedback
- Lifetime access to course materials and updates
- Certification from GIIDM upon completion
Book Your Free Live Demo Class Today!
Experience the GIIDM live learning environment before you enroll. Join a real session, interact with our mentors, and see how our practical teaching style works — absolutely free!
Schedule on WhatsAppYour Questions, Answered
1) Who is this course for?
2) Do I need prior experience in advertising?
3) Is this course fully live?
4) What platforms are covered?
5) What tools will I learn?
6) Will I get to work on real campaigns?
7) How big is each batch?
8) What are the class timings?
9) Is there a project or assessment?
10) Will this help me reduce ACOS and improve ROAS?
11) Does the course cover landing pages and CRO?
12) Will I learn Performance Max and YouTube Ads?
13) Is Amazon PPC included?
14) Is Flipkart Ads included?
15) Do you cover tracking setup?
16) Can I bring my own brand or product to class?
17) Will I get a certificate?
18) Do you help with interviews or freelancing?
19) What makes this course different from generic PPC courses?
20) How do I enroll?
Join the Performance Marketing Mastery Course
Fill the form below to book your seat. Our team will call you within 24 hours to confirm your batch and next steps.
Explore Our Courses
Quick view of GIIDM’s live, mentor-led programmes. Swipe or use arrows to browse.
Diploma in E-Commerce Marketing
End-to-end mastery: product research, PPC, SEO, analytics, and growth systems — all live with mentors.
ADS — Performance Marketing Mastery
Plan, launch, and optimize high-ROI campaigns. Control ACOS/ROAS with data-driven playbooks.
Website Creation & D2C Launch
Design to launch: themes, products, payments, and order emails — publish your store by the final class.
What Our Students Say About GIIDM
Hear directly from learners who completed the Diploma in E-Commerce Marketing at GIIDM. Every review reflects real outcomes from students across India who experienced our live, tool-based, and mentorship-driven training.
